Damon Albarn spent a good chunk of the 90s making music specially tailored to the British public. After having a not-so-great tour in the United States and seeing that the music from that country, especially grunge, dominated the UK charts he had a vision to remind people how great, and sometimes bad, it was to be from England with the ultimate aim of being part of the biggest band in their homeland. That vision came true to some degree, but the band found they had taken things too far with their 1995 album The Great Escape. They had also fallen hugely out of favour with the general British audience who had grown to prefer Oasis instead.

Their self-titled album that followed in 1997 was remarkably different, inspired by indie rock bands like Pavement and Sebadoh that guitarist Graham Coxon had been listening to. The music Blur was making in these sessions was a lot more aggresive and Albarn’s lyrics were more earnest and sincere. Noting the gratifying effect that this new American influence was having on the band, Albarn wrote ‘Look Inside America’ which is essentially an apology to the country and a song about learning not to care so much about things. In the track, Albarn sings about the better experiences he has while being in America. A good show was had the previous night, the band got an ad on the rock station KROQ, and he got a happier ending to Woody Allen’s Annie Hall by rewinding the videotape. He seems to have found pleasures in the smallest details and his lyrics, mixed with the uplifting music, result in what is probably the most optimistic track on the whole album.

Ironically, the song sounds the most similar to the material they were making on their Britpop trilogy. Only this time, the strings during the verses play more as a backdrop to Albarn’s vocal and Coxon’s guitar. The groove during the guitar solos nearing the end remind me to ‘Mr Robinson’s Quango’. I think it’s all in done in a tongue-in-cheek way though. Just a personal highlight for me is Alex James’ bass throughout the track, that’s very melodic in itself.