‘The New Pollution’ goes in that list of songs that I don’t have much of a deep association to. Didn’t appear at some crucial stage of my adolescence or any significant moment during my life. I may have seen the video for it on MTV2 one time and forgotten about it. But then I went and listened to Odelay once upon a time and couldn’t shake off its catchiness from then on. Bit unremarkable, I realise. But man, this song funks a large amount. Great groove. Couldn’t even try and come to a full understanding of what Beck’s talking about, but that goes for almost every track he wrote in the Odelay era.
In the track, Beck goes through a list of possessions and actions that a mysterious lady owns and carries out in her life. Very surreal things that definitely let a listener’s imagination run wild. Possessions include: A carburetor tied to the moon, a hand on a wheel of pain, a cigarette on each arm and a paradise camouflage. She’s able to sleep in a fiery bog while throwing troubles to the dying embers, among other things. And summing it all up comes the track’s refrain: “She’s alone in the new pollution.” What does that mean? To put it simple, I think it’s a way of saying she’s just another strange, strange girl living in a strange, strange world.
I enjoy the general loopiness of the whole track. So many elements are repeated endlessly from start to finish, I’m very sure the rhythm section rarely changes if at all. Or when instruments or new melodies are introduced, they come in for about four bars before dipping out again. Like that smooth saxophone that comes in at various points. The ‘doo-doo’ introduction is an earworm in itself. Reminds me of a loading menu in a game or something alongside those weird pinging noises and explosion-like sounds. A big nod goes out to the Dust Brothers production team who assisted on the making of the instrumentals throughout the album. They didn’t have to go as hard as they did. The video’s cool too. Going for a swinging-60s vibe. Far out, man.