Honestly, when it comes to ‘…Viceroy’, I’m not too sure I can pinpoint the exact moment when it clicked with me. I can say for sure that I would have heard it the first time when going through Mac DeMarco’s 2 for the first time in 2014, not too long after Salad Days had dropped and was instantly one of my favourite albums of recent times. I do recall wondering how the word ‘Viceroy’ was pronounced before the track started. Being from the UK, I don’t think I’d ever seen/heard that word in my life. Once DeMarco sings the word, it’s actually very obvious. I also remember ‘…Viceroy’ being a bit of a slow burner for me. The track’s the longest tune on the album, but it finishes off just under 4 minutes, which is a pretty standard song length. But still, it took a few listens for it to sink in. But once it did, well, just couldn’t get enough of it. Whoo, it’s a jam.

This jam is exactly what it says in the title. It’s a dedication to Viceroy cigarettes, one that came about after DeMarco started trying another brand of cigarettes, realized they were terrible and fully appreciated how great his beloved Viceroys were. There was a period in the mid-10s where DeMarco was the poster boy of indie rock, and his dedicated followers really wanted to be like him, wearing similar attire to the guy and smoking Viceroys just to be that closer to him. He however has made it clear that this is not a track that is meant to endorse smoking, but rather one that’s meant to put emphasis on his terrible smoking addiction. I think that unsettling outro with those heartbeat-like pulses that go on and on while a deep-pitched DeMarco starts choking puts a highlight on that too. But the glorious minutes are formed by a glorious song, one that only consists of two verses and two choruses, but the melodies are so memorable and the mood is so enticing. Really, it’s no wonder that fans wanted to smoke after hearing it. It’s too good not to smoke to.

What I’ve come to appreciate more and more is the contrast between those reverb-soaked guitars and DeMarco’s drier vocal that sits over the top of them. The juxtaposition is one that works too well. When you hear it, you come to realise DeMarco doesn’t really sing that much, and it’s the guitar that’s doing a lot of the melodic work. A lot of string bends and fills going on in those verses. And then those culminate in the call and response choruses with DeMarco singing and the guitar soloing in response. Man, it’s just good structure. And you can sing along to every part. This song’s great. Centerpiece of 2. Admittedly, I think Salad Days is slightly better. Just a bit more consistent. But 2 has very high highs, and ‘Ode to Viceroy’ is right up there. This’ll be the last track from that album I write about. If I had started just a bit later, ‘Cooking Up Something Good’ and ‘Dreamin” would have had their own posts on here. Wasn’t meant to be, but I’d suggest you check those out too.