It goes to show how much of a successful period 2008/09 was for Coldplay. Viva la Vida or Death and All His Friends had been released in June 2008. In September 2009, they were still releasing singles from the album. A whole other EP of cutting-room-floor material was released in between, and another single was released from that alone. Mind you, this September ’09 release would be the last single. This final offering I’m referring to is ‘Strawberry Swing’, the penultimate song on the record. It didn’t do very well in the UK charts. Probably because it got to the point where people were thinking there was just too much Coldplay exposure. ‘Viva la Vida’, the song, at the time, was everywhere. But the band were still churning that promotion out because they could. And the promotional cycle was capped off with a stunning, definitely time-consuming music video to boot.
When I got the album as a Christmas gift in 2008, a statement I make judging by the emailed list I sent my cousin in my old Hotmail/Outlook account, it was mainly because I wanted to have the ability to listen to ‘Violet Hill’ whenever I felt like it without going onto YouTube or waiting for the video on TV. I still think that’s one of the coolest songs Coldplay have ever done. I was thirteen, but still didn’t have that mental capacity to listen through entire albums and take the music in just yet. So I listened through Viva… once, picked out my favourites of ‘Violet Hill’ and the second title track, ripped it into the old iTunes library and let the album sit in there. It was until years later in 2013, when I was hungover and lying in bed after a heavy night out in my first year of uni, that I revisited the album and realised how great the whole package was. I’m one who thinks it’s still the best thing they’ve ever done. And hearing Strawberry Swing, with its production that makes it sound like it’s floating on air, made that hangover that little more bearable, but also made appreciate how good the song itself was.
I’ve come to think of the song as being one about the power of love in the face of adversity or conformity. It’s a bit of a hyperbolic way of saying it, but it’s the only way I could think of. You got the first verse where Chris Martin sings about a couple sitting on a strawberry swing, enamoured with each other while everyone else is for fighting. A reference to war, no doubt. Martin then ponders why we should follow the social norms when there’s an option to “curve away” and do things differently for a change. And then after a minor key change for the instrumental break, Martin then comes in for the coda ending with the closing lines, “Well, the sky could be blue / I don’t mind / Without you, it’s a waste of time”. Such a simple lyric, but it’s a beautiful sentiment. Enough to bring a tear to the eye at a right moment. Honestly, if the album ended on that note, I wouldn’t be mad. ‘Death and All His Friends’, the song, does a good job of an album closer anyway. ‘Violet Hill’ ends on a sad note. ‘Strawberry Swing’ brings that note right up with its optimistic viewpoint, filling the LP’s second-last slot with a moment of glory, when usually that place on an album is reserved for the black sheep of the collection.