Up until The Great Escape in 1995, it was the trend that whatever the first song on a Blur album was had already been released as the first single in advance. ‘She’s So High’ for Leisure, ‘For Tomorrow’ on Modern Life Is Rubbish, and ‘Girls & Boys’ on Parklife. ‘Stereotypes’, although being the opener on The Great Escape when that came around in the autumn of 1995, bucked that trend. It was the main contender to be the lead representative, but then ‘Country House’ – the second tune on the record – was chosen instead. We all know how that went down. Nah, instead, ‘Stereotypes’ was released as the album’s third single in February ’96. But for the crazy successful year 1994 to 1995 was for Blur, ‘Stereotypes’ is a pretty perfect way to open an album released amidst the madness, with its frantic synthesizers and stabbing guitar chords.
I came across the track myself pretty much the same way I got to know all the other Blur singles. Through seeing their music videos on the television. Although it wasn’t on MTV2. I distinctly remember seeing it on Q, if anyone remembers that channel. Blur videos were usually playing on the telly, and this was during a time when the band weren’t even together. ‘Stereotypes’ was one of those live performance montage music videos you usually get when a band’s on the road and don’t have time for those two-day video shoots. Nothing like their cooler, cinematic videos, but the song sounded very, very nice. When I was 11/12, I was mostly into the songs I saw on TV, and so compilations were my usual request for gifts for older bands whose videos were frequently played. Blur’s 2000 Best Of didn’t have ‘Stereotypes’ on there, unfortunately. I have the feeling I knew this before owning it. I still got the comp anyway. But I downloaded ‘Stereotypes’ on its own a while afterwards.
The song’s kinda strange in that it’s about the activities of swingers, “wife-swapping” as it’s explicitly referred to in the lyrics. Damon Albarn sings about a woman who gets a little frisky with another man while her husband is away, having their way with each other in different locations of the house and in full view of the neighbours. The ‘stereotypes’ that there must be more to life than are the usual doting wife and adoring husband that I guess you would usually find in a faithful marriage. Albarn tells us to live a little, bring in another couple and get a bit freaky to spice things up. Graham Coxon’s guitar playing is a highlight. It’s kinda buried in the mix, but when you pick it out, you can hear how it sounds like he’s attacking those strings. A very rough sound to those chords, you gotta love it. Some websites last the line of the song as ‘You should go on another bender/Before you come to offend her’, which is a little menacing to say the least. I think Albarn sings ‘before you come to an end, uhhhh’, meaning “before you die”. I like how the song slows in tempo while that line’s being sung too. ‘Stereotypes’ is a bit of a forgotten single. Doesn’t help that the band don’t look on The Great Escape with the highest of regards. It’ll be a long time before they play it live again, is what I’m saying. I don’t think it’s too bad.