Back in the mid-2000s, MTV2 had this show called “Text, Drugs and Rock ‘n’ Roll” where viewers could request what they wanted to see on the channel via their phones and have some banter with the MTV employee/moderator person who went by the name of ‘Moo’, it might have just been ‘Cow’ actually, and had an avatar of the animal next to their messages, all of which appeared on the TV screen. The video for ‘Sorry, You’re Not a Winner’ was showing up on the channel for what felt like every day when it was really popping off, but the chyron that displayed the song name and who it was by was never appearing. Cow admitted one day that the people of MTV2 offices didn’t know what the song was called. So 11-year-old me, with my little cheap mobile, texted in, “It’s called Sorry You’re Not a Winner”. I can’t remember how I even knew that. Must have shown on Kerrang! or something, where they knew the business. Cow said thanks, and I swear from that moment on whenever the video was up, “ENTER SHIKARI – SORRY YOU’RE NOT A WINNER” was popping up on the screen, exactly like in the embedded video above. So you’re welcome, former employees of MTV2.

‘Sorry…’ was the first Enter Shikari track I heard, and I think from the backstory provided in the previous paragraph you can gather that it was because of the music video. The band play in a small, small room amongst a crowd of rabid fans. The energy bounces off band to crowd, the energy’s reciprocated and mayhem breaks loose. It’s quite the classic. The more times the video showed, the more I got into the song. A bit of a Stockholm syndrome thing going on, I guess. But I actually did come to really appreciate it for the great track it was and is. And as 2006 turned into 2007 and more Enter Shikari singles kept on appearing on the TV, it was like “Well, I like all of these.” So I was glad to get that copy of Take to the Skies whenever I did. Probably a birthday or something.

In the almost 20 years I’ve been listening to this song, I’ve never even stopped to think what it could be about. Is that so bad? Guess to some it would be. Just from reading online, some interpretations say it’s a track about gambling addiction. That could very well be the case. But while people are thinking about what the lyrics mean, I’ll be out here headbanging to the riffs and air-drumming. A lot of great moments happen in the track that always scratch the auditory itch. Like the three claps that come in before the verses. The sudden changes between the screams and singing that Rou Reynolds pulls off throughout. The harmonies by bass guitarist Chris Batten, and the back-and-forths between the two vocalists. There’s a reason why it is Enter Shikari’s signature tune. And unlike a lot of similar songs from that era, it’s aged incredibly well.